
Do you need a map to help get your story across or to show complex information in a user-friendly way?
Clare Seldon is a freelance cartographer who specialises in mapping for major events and the movement of people.
Please see our portfolio or get in touch if you would like to discuss collaborations or lecturing opportunities.
My 25 years of experience has covered many different types and styles of mapping, here are a few areas I specialise in and have extensive experience creating. If you have another map in mind just ask me about it!

Creating maps to support navigation primarily by foot

Cycle and Walking maps
Maps for the promotion and encouragment of cycle and walking routes

Bespoke mapping to support and promote your sporting event to expert panels and to enhance visitor experience

Maps for the promotion of bus, rail, ferry or vehicular routes – including strategic, policy and planning expertise, and schematic design
The story behind the maps:
After watching Sir Chris Hoy’s documentary, in which he shared his cancer story, I was compelled to reach out and support his new charitable initiative. He urged us all to live our lives to the fullest and grasp every opportunity, so I contacted his amazing team and offered to make a map as my small way of supporting them. It was also my way of honouring my Dad, who passed away in 2019, also of cancer, and gave me the chance to do something positive with my work and experience in major event mapping.
The maps:
The Sir Chris Hoy Velodrome venue map was created in August 2025 with collaboration from the organising team to locate the exact details of the features required. This was used throughout the venue and was published in both a north-up and rotated version, so that it could support wayfinding via the entrance on Clyde Gateway. This will be updated again during Summer 2026 for the next event.
The route overview map covering Glasgow and the Campsie Fells is new for 2026, and has been created to help publicise the event and as a memento for those participating. It shows the variation between the blue 37-mile ride and the red 56-mile ride, and highlights to riders where along the marshalled routes the feed stations will be located. It features subtle contours, hillshading and icons to relate to the venue map. In addition to information for the participants, the NCN routes have also been included to support spectator access and encourage all to get on their bikes and support the cause.
Colchester City Council required a new cycling map to promote cycling and reduce air pollution in the city. Cartographer Clare Seldon at Event Maps responded with a bespoke solution, teaming up with Rachael Partis Graphic Design, and Dennis Maps to print the final outcome.
The cycling map caters to leisure and utility cyclists of all ages and abilities and highlights existing off-road routes and low-speed on-road routes to encourage more cycling. The map will also serve tourism needs and assist in creating school-specific active travel maps.
“Thank you again …everything’s arrived and flown straight off the shelves! The maps have been very well received and we’ve had lots of compliments on the design and the clarity of the map itself.” said Mike Polom, CCC
A reprint was required in September 2025 (just one month after the first batch) due to popularity! Further active travel guides were created from the cycle map, for places of education to aid in promoting sustainable travel choices for students, families and employees.
“Students are keen for Clare to return and help them develop their skills further, and we hope to bring her back soon to deliver more sessions.”
Clare Penny, Course Leader in Landscape Architecture at UEL
The St Albans Postboxes yarn-bombing project raises money for two chosen charities every year. In 2024 I created several maps of the area to help promote the project and encourage more people to go and search for them and hopefully raise more money. In 2025 Event Maps sponsored a postbox as well as making the map and crocheted topper! The initiative was awarded a Guinness World Record in 2025 for the most postbox toppers in a room at the launch event.
